Media studies audience questionnaire

Media studies audience research

This is research into the audience of films including how people find out about films and where, when, why and how they so chose to watch them if at all. My research was targeted at 16-20 year olds to achieve results that should be similar I have surveyed 20 people in total.

The first segment of research is aimed at how people are informed about films.

Questionnaire

Where are you most likely to find out about films.
From the internet: 3
From friends: 5
From TV: 7
From leaflets: 0
From trailers in the cinema: 4
From the Radio: 1


If you answered from the cinema in question 1, what percentage of the films advertised would you on average go and see.

0% :1
20% :2
40% :1
60% :0
80% :0
100%: 0

This segment of research is aimed at how people view films.

Questionnaire

From the list below select the options you are most likely to view films with or at (You may answer for every box if you wish)

At main stream cinemas such as Vue or Odeon: 14
At non main stream cinemas such as planet Hollywood:4
On a mobile device: 3
On DVD/video at home:16
On Sky or other early TV release service:12
On TV (four year wait) :5

This segment is aimed at what genre of films people most typically view.

Questionnaire
Do you tend to watch a particular genre more than others if so please state which from the list below.

Horror:2
Action:4
Romantic comedy:5
Adventure:3
Comedy:4
Crime and gangster:1
Historical:0
Musical:0
Science fiction:1
War:0
Western:0

This segment is designed to asses how often people view films and for what reasons.

How often do you watch a film in any form.

Everyday: 0
Every three days:3
Every week:5
Every two weeks:7
Every month:3
Other:2

Why do you watch films.

Socialising with friends:4
Going with boyfriend/Girlfriend: 3
Wanted to see it because of
Actor/Actors:2
Setting :0
Director:1
Because it was recommended by friends:5
Because it was recommended by magazine:4