Advert analysis

Name of product: Nokia 5300 Xpress Music pack
The advert is from FHM on the 10/7

Images and text

The product in question does not feature in the advert per say, it is generated over the top of the image and is placed in the bottom right hand corner. It has some information about the phone with the super imposed image such as what comes free with it and a website you can visit. All of this is very helpful for the reader and it does not spoil the overall effect of the advert as it is small and placed in the corner of the advert.

The advert itself consists of two friends laughing apparently over a song, this is apparent because superimposed over the image are the words “Rubbish songs are sometimes the best”. The advert is clearly designed to show the phone as a music phone and that great times are never far away when you have one, it is also subtly advertising the fact that if you have this phone you are guaranteed to be laughing and happy all the time, also showing how the phone brings people together and how rubbish songs are some of the things that can bring people closer and make them happier when there together.

The phone not being in the imagery of the main advert is not a negative because the overall effectiveness of the advert is not changed as the phone is more clearly shown when it is superimposed into the corner of the advert and it gives a clear representation that the people in the imagery of the advert are using the product. The colours in the advert are bright making the whole image seem very happy or cheerful obviously a key theme in this advert.

Representation


The advert is not representing the world in any negative way, it clearly and plainly shows that the world being represented is one of laughter and fun it is not gender specific and I would say the world represented is a very optimistic and light hearted one.

The values of the advert appear to me to be that of the enjoyment and majesty of life and how fun can be found anywhere, you just have to look for it. In my opinion the advert is not sexist or racist, a lot of thought seems to be have put into making this advert very clean and it does not have any negative connotations or suggestions about anyone; the reason for this being I would wager is because the advertisers want to make their product seem friendly to everyone .The genre of this advert is clearly one of comedy and fun focusing in the humour of life which bring me nicely onto audiences

Audiences

In my opinion the audience intended for this advert are 15-22 year olds this is for a number of reasons, to begin the world represented in the advert is that of fun and laughter not readily associated with people above the age of 25 also the people featured in the advertisement are around 16 to 17 years old.

The appeal to the target audience is the relevance of humour and social ties fun and games relating to communication and laughter and friendship.

Evaluation

To evaluate my overall opinion of the advert is that is very effective, using bright colours laughter and fun to entice the target audience very effectively. The advert is also very careful not to offended or objectify anybody making the product seem very fair and good in many peoples eyes. The advert is effective even though the product is not greatly featured in the imagery of the advert, the message is clear.